latest news/events
After 14 years in business, branded content broker Brand in Entertainment kicked off the first in an anticipated annual series of auctions last Wednesday at Christie's for more than 70 media buyers.
Wednesday, February 17th- join Ray Hansen, of IML, and David Goodman, of Auction Results, in Chicago for a roundtable discussing the latest fundraising tips and trends on how to make your next event even more successful. It's all about raising more money!
Wednesday, February 24th- Our free workshop is tailored to teach you how to use our interactive meeting technology to improve communication, education and how to measure and maximize your overall event ROI.
What's the fantasy "superpower" of choice for anyone in business? The ability to read minds. To know what their client, customer, or target group is thinking, when they're thinking it, would be an invaluable advantage. But until telepathy goes high-tech, international innovator IML provides the next best thing.
IML Pledge helped Robin Hood raise $72.6 million
IML, A LEADING PROVIDER OF PLEDGE & SILENT AUCTION SYSTEMS, HELPED ROBIN HOOD RAISE $72.6 MILLION WITH FRIENDLY COMPETITION AND ELECTRONIC KEYPADS
IML’s electronic keypad spurs record-setting pledges at the Robin Hood Foundation’s annual gala
NEW YORK – May 21, 2009 – In a time when philanthropic dollars seem to be disappearing, Robin Hood, one of the city's leading poverty-fighting organizations, had a different outcome at its most recent event in New York City with the help of IML's Pledge technology.
Jon Stewart, the emcee of the evening, called for the 3100 gala attendees to donate solely by pledge. No trips around the world, no dinner with celebrity chefs, just the individual guest, an IML electronic keypad, and a little friendly competition amongst table sections. Anne Hathaway, Eli Manning and Brian Williams rallied for their sections, but 18 minutes and $27.7 million later, Section 3 was declared the winner. However, everyone knew that night who the true winners are; 1.9 million men, women and children who live in poverty in New York City.
This type of charity event would typically see less than a 10% participation rate, but Robin Hood decided to do things differently this year. They enlisted the help of IML and its electronic bidding system to raise funds, resulting in a 72% participation rate, and a significant increase in the total amount raised.
Mark Bezos, SVP Development & Communications at Robin Hood, stated, “We were blown away by the number of people who responded this year. Not only did the technology help us increase the night's overall revenue, but it was easy and fun for everyone to get involved. Whether they were able to donate $10,000 or $10, each person was able to make a contribution, and do so anonymously. And when they saw their respective section's total rising in real time... the energy in the room was electric. I think that in this economy finding new ways to engage more guests in the fundraising process can make a real difference.”
