BRAND IN ENTERTAINMENT UTILIZES INNOVATIVE BIDDING DEVICE AT INAUGURAL INTEGRATION AUCTION, SCATTER CATEGORIES 2010
Unprecedented Auction Collaborates with Global Leaders in Audience Response to Provide Interactive Silent Auction Experience on January 20, 2010 at Christie’s New York City
LOS ANGELES – December 14, 2009 – Brand in Entertainment (BiE), founders of the Inaugural Integration Auction, Scatter Categories 2010, is pleased to partner with IML to utilize its electronic silent auction and pledge technology for the silent auction portion of this pioneering event. Taking place at Christie’s in New York City on January 20, 2010, the Inaugural Integration Auction will offer advertisers the opportunity to bid on exclusive product integration packages to feature their services and products among multiple media platforms.
IML has been at the forefront of innovative, interactive event technologies since 1991, supporting more than 2,000 events worldwide each year. IML’s presence at the BiE auction will provide guests with a paperless bidding system, allowing them to enter their bids via the easy-to-use
IML Communicator keypad. On entering their bids, guests are immediately informed if they hold the highest bid or if they have already been outbid, generating a fun and competitive bidding environment.
The IML silent auction system will also track all the bids throughout the evening and output the names of the highest bidders onto plasma TV screens placed strategically around Christie’s Woods Room. At the conclusion of the event, a report is instantly generated that provides details of the evening’s highest bidders, helping to automate and expedite the check out process.
“We’re thrilled to provide our silent auction services to BiE’s Inaugural Integration Auction,” said Simon Bryan, Managing Director, IML North America. “IML works to create an enjoyable and interactive experience for silent auction events and appreciates the opportunity to create that experience at BiE’s innovative auction event.”
In addition to the silent auction, there will also be a live auction conducted by famed auctioneer and BiE COO Tere Morris, featuring three of the most anticipated auction category opportunities. The Inaugural Integration Auction will kick off with a red carpet event at 6:00 p.m. featuring celebrity appearances, and will be followed by a welcome address from BiE Chairman Jim Rose, current Chairman and CEO of Mosaic Sales Solutions.
Inaugural Integration Auction 2010 Event Details - January 20, 2010
Red Carpet/Cocktail Hour 6:00 p.m. – 7:00 p.m.
Welcome by Jim Rose 7:00 p.m.
Live Auction 7:15 p.m.
Silent Auction featuring IML Technology Ongoing - tables close at 8:30 p.m.
“Having been a professional auctioneer for more than a decade, I know how difficult it is to reinvent the excitement of a silent auction,” said BiE COO Tere Morris. “When planning for our Inaugural Integration Auction, we wanted to ensure a captivating and unique experience for all of our guests, and our collaboration with IML has been instrumental in attaining this goal.”
For more information on Brand in Entertainment or to preview auction catalog, please visit http://brand-inentertainment.com.
About IML
IML is a leading global supplier of innovative event technologies. Their award-winning, interactive keypads and event software are recognized globally as the most advanced and reliable technology available. IML's services are used worldwide by big name clients who rely on their systems to gather accurate and invaluable feedback data in seconds. IML has delivered more than 13,000 successful interactive events globally since being launched in 1991.
About Brand in Entertainment
BiE is the premier Brand Integration firm with more than 35 years of advertising experience. Based in Los Angeles, California, they work directly with national and international brands to organically marry them with entertainment properties. BiE is the matchmaker of Hollywood and Madison Avenue, unifying entertainment properties and brands. Respectively, BiE is sensitive to the creative integrity of the filmmaker/content producer and seeks to create brand integrations best suited for the storyline.
News
After 14 years in business, branded content broker Brand in Entertainment kicked off the first in an anticipated annual series of auctions last Wednesday at Christie's for more than 70 media buyers.
Unprecedented Auction Collaborates with Global Leaders in Audience Response to Provide Interactive Silent Auction Experience on January 20, 2010 at Christie’s New York City
Ipsos MORI and the BBC recently brought in IML’s expertise for gauging the shifting opinions of floating voters during the UK's Prime Minister, Gordon Brown’s speech at their recent political party conference.
IML ACQUIRES AUDIENCE ALIVE
With effect from 1st June 2008, Audience Alive has become part of IML, the global audience response services arm of Computershare. The acquisition comes at a time....
On the 20th of December 2007, Ezicomms was acquired by IML, the global meetings services arm of Computershare. The acquisition marks an exciting period for our business, as we are now recognized as Australia's leading provider of audience response services.
In September's edition of Professional Fundraising Magazine, Sean Kelly, Director of Golf at Sparks provides tips and advice on how to maximize fundraising with IML's Silent Auction technology.
IML, a Computershare company will launch TEXT, VOTE & TALK (TVT), their unique, all-in-one audience response solution at InfoComm 2007. The very latest in audience response technology, TVT is a unique package combining audience text messaging, electronic voting and live...
IML provided electronic voting and text messaging at The Prince of Wales May Day Business Summit, held nationwide on Tuesday May 1 st . The May Day Business Summit, hosted by HRH the Prince of Wales at St James Palace brought together more than 1,000 Chief Executives and...
TELUS incorporated IML's innovative keypad technology into their annual meeting and became pioneers of wireless shareholder voting in Canada... On Wednesday, May 2, shareholders attending the TELUS annual meeting were the first to use IML's registration and wireless voting...
Following successful expansion into the North American market, IML is delighted to announce the launch of a new IML branch in Melbourne, Australia. We have opened the Melbourne office in response to rapidly increasing demand for our products and services in the Australasia region. Mandy...
More than 200 dinner guests used IML's keypads to bid on silent auction lots during Breast Cancer Care's recent high-profile annual fashion show. IML's Communicator keypads enabled guests to monitor their lots and re-bid on items without having to leave their seats. This convenience,...
BA previously employed a 'Ballot Box' system to poll more than 600 poll cards. Keen to demonstrate a commitment to shareholder confidence, BA's primary objective was to incorporate a method of calculating these votes and displaying the live poll result immediately to the meeting....
Events
May 4th New York City
May 6th Los Angeles
May 25th- Webinar
June 1st- Webinar
New York City- Wednesday, June 16th
New York City- Wednesday, March 24th
Los Angeles- Thursday, March 25th
San Francisco Area- Wednesday, March 31st
For its second annual "In Party," Brigham and Women's Hospital used inventive tabletops, a digital auction system, and a streamlined program to keep guests happy while reeling in $1 million.
Planners should get on board with any available resource, including social networking tools like Twitter—and should use them wisely. “There’s a lot of noise on Twitter… It’s not a one-way street. It’s about listening,” said IML director Ray Hansen. “You have to listen and pay attention, and you’ve got to contribute. You have to start giving people valuable information. Otherwise they’re not listening to you.”
Read More
At the Discovery Ball, the American Cancer Society employed biodegradable decor and electronic bidding to create a green-as-possible event.
NEW YORK – May 21, 2009 – In a time when philanthropic dollars seem to be disappearing, Robin Hood, one of the city's leading poverty-fighting organizations, had a different outcome at its most recent event in New York City with the help of IML's Pledge technology.
Ipsos MORI and the BBC recently brought in IML’s expertise for gauging the shifting opinions of floating voters during the UK's Prime Minister, Gordon Brown’s speech at their recent political party conference.
IML, Computershare's Audience Response Company Grows with the acquisition of Machine Dreams INC... Canton, MA, March 3, 2008 Computershare Ltd. (ASX:CPU) announced today its continued international expansion of IML, a Computershare company, with the acquisition of Machine Dreams Inc's...