IML - World Leaders in Audience Response

Leading management consultants; Quest Worldwide, had been commissioned by a large multi-national energy company to help deploy their new strategic direction and to conduct a sales training meeting with managers and staff around the world to implement it effectively.

The Brief

Quest Worldwide are strong advocates of IML's  group response system rentals and were clear that they wanted to use it to ensure an interactive, energizing and challenging process.

The Solution

IML worked closely with Quest Worldwide to understand the specific sales training requirements and tailor  a group response interactive solution that would help the client gain maximum value from each event.
Quest used IML’s Question Wizard 8 software to create interactive PowerPoint® presentations that participants could respond to using IML’s Communicator keypads.

The Event

At the beginning of each event, participants were asked how much they understood about the new strategy. Using IML’s  group response system keypads they were able to respond immediately to the question, showing both average ratings and their distribution, which enabled the event leaders to identify areas for further discussion.
The participants were asked the same question at the beginning of day two of the sales training conference and compared responses with day one to gauge changes in understanding of the strategy after a full day of presentations and discussions.
Throughout the event, participants used their interactive group response system keypads to text-in questions, comments and concerns regarding the new strategy. Text messages were received immediately, enabling Quest Worldwide and the client to respond quickly to concerns and identify areas where more work needed to be done.
In order to accurately measure the needs of the entire group, Quest Worldwide created impromptu question slides and asked participants to vote on some of the questions and comments sent in. This enabled Quest Worldwide to see whether the issues and questions raised by individuals reflected a broad range of views.
On day 2 of the sales training conference, Quest Worldwide organized participants into groups and used  a group response interactive quiz to test their knowledge and inject a fun element into the training sessions.
In order to begin the quiz, participants had to text-in their names. This made it possible to identify individuals and assess knowledge levels.
The quiz consisted of three speed scoring rounds that required each group to answer a series of questions about the new strategy. Individual and group scores were displayed immediately after each round and at the end of the training session.
IML’s group response system rentals automatically saved all feedback to a database for on-site printing and post-event analysis. For more detailed analysis, feedback results were grouped by function, enabling the management to assess the knowledge levels in each area.

Client testimonial:

"High Impact Events are one of Quest Worldwides' core approaches to help our clients to develop People Engagement in order to improve business performance. A key ingredient of this approach is the use of IML’s Question Wizard audience response interactive system. When designed into a management event with experienced facilitation, Question Wizard makes it possible to energize participants, test understanding, challenge opinions, develop consensus and build commitment. On this occasion we also had the benefit of an IML operator who played a key role in customizing the approach to meet our needs and that of our client. We see our partnership with IML as very important to our business."

Peter Holman, Regional Director, Quest Worldwide.