Objective

To coordinate a dynamic and challenging three-day event, designed to impart a clear and positive message about the client's goals and expectations for the forthcoming year to employees from offices across the America's.

 

The challenge

Jack Morton Worldwide required interactive audience response system software to enhance an exciting, memorable and entertaining agenda designed to ensure all participants understood their role in effectively implementing the client's latest sales model and strategy.

A system that could run a number of separate interactive activities in close proximity was critical to the brief, as participants would be grouped by department and sent to separate break-out rooms to engage in activities specific to their job role.

The brief also outlined the need for a simple and efficient method of registering and tracking each delegate, as well as a means of encouraging participants to explore exhibition booths offering information on the client's partner companies.

Ensuring participants remained actively involved and motivated throughout the event was vital to its effectiveness. IML's response system software would have to re-energize the agenda, providing something new and exciting to ensure that participants continued to find the event stimulating and worthwhile.

 

Solution

IML's team of experienced meetings technicians liaised closely with Jack Morton Worldwide to understand the brief and tailor an effective interactive solution to meet with the client's specific needs.

 

Event >

 

Registration

Participants registered themselves using a personal employee number that automatically linked them to their identification details. At the start of each day, participants simply entered their number and team name into their keypad when prompted.

This enabled organizers to monitor attendance and accurately track individual performance.

 

Main session - Quiz

A series of fast-paced, interactive quizzes were used to break-up each day, ensuring that delegates remained engaged and motivated throughout the event.

Participants were organized into regional teams and each correct answer was added to both their individual and team scores.

Each quiz was made-up of speed-scoring rounds that required participants to answer a series of business-related questions. Participants had just 12 seconds to answer each question and a countdown clock was used to indicate how long they had left to answer.

Individual and team scores were instantly calculated by the IML system and displayed live to participants immediately after each round.

Showing participants how well they and others had performed after each round, generated a lively and competitive atmosphere and encouraged collaboration and team-work amongst excited contestants keen to score higher in the next round.

The quiz culminated in a grand finale at the end of the event, where the two highest scoring individuals were brought up on stage to compete in a final 'fastest finger on the buzzer' tie-breaker round.

IML's keypads feature an in-built buzzer system that linked the contestants to their identification details. The name of the first contestant to activate their buzzer appeared instantly on-screen, leaving no-doubt as to who had the fastest finger.

 

Break-out rooms

Following the quiz sessions, delegates were split into work departments and designated to break-out rooms to engage in activities specific to their job role.

IML's audience response system software facilitates the running of multiple systems in close proximity to one another, enabling Jack Morton Worldwide to simultaneously gather rapid feedback data from ten groups participating in separate interactive activities.

A presenter commenced each session with a series of questions about the new strategy to assess knowledge levels prior to the session beginning. The same questions were asked after the presentation to measure shifts in opinion and assess knowledge retention levels.

By asking before and after questions, Jack Morton Worldwide were able to highlight gaps in participants' knowledge, motivating them to engage in the session and learn the answer.

Live feedback results were displayed instantly, allowing each group of up to 400 participants to assess their own knowledge levels against how others had performed.

All audience responses were automatically saved to an access database for post-show analysis and data could be easily broken down by regional, department and individual responses.

 

Partner Booths

IML's Stored Response software was used to entice participants into learning more about partner companies by actively searching for information during a networking lunch.

In order to gain more points towards their individual and team scores, participants had to visit partner stands for information and then answer a series of questions about the company. Participants' answers were stored in the memory of their keypad and downloaded on their return to the main session.