Excitement Joins Proceedings At Pharmaceutical Sales Meeting

National Sales Meeting attendee Jason, a pharmaceutical sales rep, prepares for what he is certain will be an arduous event.

He quickly finds a seat near the back of the room as the General Session begins. As he sits, he notices a wireless device branded with the name IML on his chair.  A note of instruction directs him to enter the Smartcard he received when entering into the device.

“What Region Are You From?” asks the wireless device. “1. North, 2. South, 3. East, 4. West.”

The word “valid” accompanies Jason’s response.  Suddenly intrigued, Jason and his pharmaceutical sales colleagues are introduced to the first speaker.

“It is vital that you leave with an understanding of the benefits of this new drug,” states the speaker, Michael, one of the developers behind a revolutionary new pharmaceutical.

“At any time you have feedback, simply use your wireless audience response system to text a question.  Remove your Smartcard and it will be anonymous,” continues Michael.

After the presentation, Jason and his pharmaceutical sales colleagues move to breakout rooms where they are tested on key concepts from Michael’s presentation.  Normally one to dread quizzes, Jason felt a bit more confident this time around.  He attributes much of this confidence to the wireless audience response system that make the test feel smoother, and to the fact that the questions he was answering were those the speaker requested feedback on during the general session.

After completing the quiz, and returning to the main conference center, Jason and his pharmaceutical sales colleagues hear music blaring.  It is the theme song to the popular game show The Great Cab Challenge.

Event emcee Josie helps break the room up into teams, and soon, a question appears on the screen. Jason and his team of pharmaceutical colleagues discuss potential answers in-depth before typing their response into the group’s designated wireless audience response system.

As each team answers a question, the results display and flash immediately on an animated scoreboard. Taxi cabs race around New York City on the scoreboard and groups of pharmaceutical sales reps rise from their seats to bellow for their teams’ taxi.

When the day ends, Jason and his team are narrowly defeated in The Great Cab Challenge. As this is perhaps the first time he has attended a National Sales Meeting and enjoyed himself, though, it’s hard for him to feel too disappointed.