Audience Participation System Eases Digestion of Energy Drink & Energetic Launch Ideas

With fervor, packaging engineer Becca types her idea into the enotes messaging box that appears on her laptop screen and hits ‘send’. It was an out-there idea, but rule #3 of brainstorming was that ‘far-fetched ideas would be A-OK.’

Becca’s company was preparing to launch Digestitol, a new energy drink that was the baby of Chief Marketing Officer Damon.  Digestitol’s singular recipe was such that every last ingredient could be absorbed by the human body with no waste produced.

Two corporate-wide brainstorm sessions organized by CMO Damon, and supported by laptop audience participation and voting system enotes from IML, had helped solidify Digestitol’s name and distinctive cherry flavor. Today’s third and final session would focus on packaging. 

CMO Damon’s first question, “What packaging feature would most reach out to you from the store shelf?” appears as an electronic message on each team members’ laptop screens.

Packaging engineer Becca had been toying with a new material.  It was as firm as plastic and as edible as taffy.  As every ingredient in Digestitol could be absorbed by the body, why not an edible bottle?

As CMO Damon sees Becca’s response appear, he quickly uses his enotes audience participation system to post it to the balance of the team. Packaging Engineer Becca’s suggestion sparks a slew of collaboration activity, with ideas flowing to Damon fast and furiously.

“Can the flavor of the bottle be vanilla, to compliment the cherry flavor of the drink,” per a message sent by Becca’s supervisor.

“Rather than the bottle being digestible, what if it’s just shaped like a digestible food – like a cherry,” suggested one message sent anonymously.

As the brainstorm continues, clear sides are drawn between team members who are building on packaging engineer Becca’s digestible bottle and those who are providing more traditional ideas. 

CMO Damon sends out his final question to the team, “Should we build a bottle that is digestible or looks digestible?”

Team member votes are presented instantly, ironically, as a pie chart.

That day’s brainstorm, supported by laptop audience participation and voting system enotes from IML, launched a product that changed our world forever.

Thanks to an inspired idea from a packaging engineer, shaped into reality by her team, we now enjoy eating our energy drink bottles as a post-beverage snack, rather than simply throwing them out.